Specifically, peer pressure is typically viewed as the influence a social group has on a person's attitudes, values and behavior. Influenced 'peers' allow themselves to feel 'pressured' in order to be accepted and/or valued by the group they want to belong to.
Consequently, a person might do something they wouldn't normally or otherwise do - they might (for example) adopt and/or change their behavior so as to conform to the dominant group or follow the most prevalent and fashionable views.
It isn't difficult to see how peer review might run counter to the avowed ethos of academia - which puts a premium on independent and critical thought. Academics appear to be just as susceptible to peer pressure as traditional high risk groups (like children or teenagers).
It is important, of course, that academics follow norms so as to meet exacting standards for scholarship - but the peer review process threatens to normalize social conformity and/or sanction confirmation biases in the pursuit of truth.
So, to what extent - or in what ways - does peer pressure influence your own research or thinking?
thanks
ps
an amusing video - don't let it influence your response!
https://www.youtube.com/watch?v=0-1aVVEKep0