As per the reference sources1 The theoretical adiabatic temperature rise is can be obtained by multiplying the measured temperature by Phi-factor. The heat of reaction (ΔHr) is simply obtained from ΔH = mCpΔT, where m & Cp are respectively the mass and specific heat of the reactants.
As per my knowledge, Adiabatic temperature rise a function of reactant concentration and molar enthalpy, it is dependent on the process conditions, especially on feed and charge concentrations.
References:
1. Chemical Reaction Hazards: A Guide to Safety edited by John Barton, Richard Rogers