We are looking to find research partners on the potential benefits of using a simulation game in the teaching of e-Marketing operations. The game engine simulates online shopper behaviour and it is presented through a graphical user interface which is similar to that of commercial advertising platforms (but with nicer graphics).

What approach would you suggest ?

We are looking for EU academics which have quantitative research skills in this field but we will consider working with other professors from across the world.

(a PDF with System Description is Attached: Simbound_Platform_Specs.pdf)

http://simbound.com