Strategies to be applied in BCG matrix

Rookantha Rajapakse @Rookantha-Rajapakse

01 January 1970 0 10K Report

1. How a company benefits from the BCG Matrix.

2. What are the advises to a company which occupies a weak position in the “Dog” quadrant? Divest ?

3. What would be the generic strategy for a company in “Star” quadrant?? Convert into cash cows ?

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