Hi There,

I have collected the results from a large survey which is looking at the impact of different technologies on consumer inspiration.

I am trying to conduct an ANOVA test, to see if a certain technology leads to a higher level of inspiration. One of my questions asked respondents to select which technology had the greatest influence on their most recent purchase decision. There were ten options for this question.

From previous literature, I am grouping these technologies into 3 sub-groups (immersive, personal devices, and information-rich), but I these to be one variable (technology).

How do I turn this one (with 10 answers) question into one variable with each sub-category within?

I hope this explanation makes sense, I can provide further detail if needed.

Thanks for you help!

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