I think that the biggest issues are 1) knowing what the marketplace expects from your students so that you can design classes that best meet their needs, and b) fostering beneficial integrative motivation so that students will WANT to achieve.
Often these things are accomplished with the assistance of technology. Here are my thoughts about that:
Conference Paper Seeking a Standard Model for CALL
Social media can also help if you relate the discussion topics to students' interest such as sports, fashion, music, movies, etc. The following conference presentation shows an example: Conference Paper Social Media in Education: Bringing Your Classroom to Life -...
In what teaching roles should "social media" considered a positive factor in student learning, and in what teaching roles should it be actively discouraged?