Dear all,
Greetings.
I am working on my PhD where I am exploring the role of women in purchase decision-making w.r.t Consumer electronics. It is an interdisciplinary study where I have studied and combined decision-making aspects from the literature on women's empowerment and role in purchase decision-making as established in marketing.
My framework includes testing the impact of 3 demographic factors (Age, Education and work status- IDV, nominal scale) on Consumer Self-Confidence, which is having 5 constructs (DV- Likert scale).
The outcome- what role women have in decision-making.
It is believed, that more the Confidence, the more should be the role in decision-making.
I am seeking guidance from experts to understand what software and tools will be best to study the above state? IDV are nominal, DV are Likert scale and outcome is again nominal.
Any suggestions for betterment are welcome :-)