I am working on impact of gamification on Online retail or e-commerce.I decided to interview customers and know their views regarding this.But don't getting how to connect with them how to search participants who can give me proper insights.
To select participants for a qualitative study, researchers use purposive or purposeful sampling, choosing people who fit the characteristics they wish to study.
I would use LinkedIn as over there, there are many sophisticated profiles on companies and on people these firms employ. You can use messaging to approach the people you consider. In addition I would use also the BrightTALK - platform (a B2B - portal) one can sign up for free and use many resources such as webinars to for free to be able to network with the professionals you consider:
1) to sign up please visit: https://www.brighttalk.com/join/
2) a webinar you might want to look at:
Alison Hutchinson, Pennies | Michael Broughton, Furniture Village | Michael Green, Salesforce (2021). From Bricks to Clicks in Retail: How to engage with customers in new ways, July 27, 2021, Available on demand, please see details at: https://www.brighttalk.com/webcast/17241/496753?utm_source=brighttalk-portal&utm_medium=web&utm_content=e-commerce%20retail&utm_term=search-result-15&utm_campaign=webcasts-search-results-feed
Rimzim Tyagi It is best to design an electronic questionnaire (for example, via Google Form) and share it widely, and when collecting data, you organize and analyze it.