E-commerce is booming across various categories in India. A number of interesting topics to consider are: Comparison of offline to online purchases of customers; adoption of m-commerce; loyalty to websites; impact of social media on consumer purchase; moderators of purchase decision; specific-category analysis for growing sectors like apparel. You can use both quantitative and qualitative studies.
Thanks a lot shweta good inf for me. i am thinking of m-commerce or loyalty to websites. i have to confirm the topic in phd review in next month. if you have any information on these two topics please provide me.