With reference to e-loyalty on Flipkart in Andhra Pradesh, India.
Thanks a lot sir, i want to information on data gathering method (survey method) and where can i get the information of customers or samples.
i want to do the study in vijayawada a city in AP, india.
Thanks in adv if u clarify or send a information ib e-loyalty.
You can read: Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of retailing, 78(1), 41-50.
if you can know the record that the customer buy from the same shop by IT methods or data table given by the shop, you can find at least something.
I guess the best method is a survey with scenario description. It would be a nice step. you can build scenarios and try to see how the sample reflects on them. The scenarios need to be crafted carefully.
Good luck
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