Researchers are good in discovering technology and innovation for making products for the market. The challenge has been the ability to translate those ideas to the field of business and entrepreneurship. Any suggestions for guidance?
i think the best way is to find the issues and problems which the business are encountered with, means the functional perspective not the sole theory.
I believe that the field of business and entrepreneurship is not particularly lacking for technology and innovation considering these are two broad areas. In fact, in areas such as financing, technological means are taking over the business world. In other areas such as service Management, ideas are all the competition there now is compared to the past when most world economies were based on primary and secondary industries of economies. It majorly depends on which precise angle of business and or entrepreneurship you are viewing it from. Perhaps your observation may be true to interpreneurship?
Interdisciplinary research groups, bringing together researchers and market insights, may be quicker to capitalize on the findings.
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