Hello Dear community
I am currently working on an article on sharing tourist experiences via ‘’eWOM’’ (electronic Word-of-Mouth) and its influence on travel intention. In this context, I am looking for a solid theoretical foundation to explore the moderating effect or identify a moderating variable that may influence the following relationships:
1. Between ‘’eWOM’’ and destination image,
2. Between ‘’eWOM’’ and travel intention.
thank you in advance for your valuable help and remain at your disposal for any additional information.
Sincerely,
Hello! Thank you for your willingness to help. Tell me more details about the issue you are working on or the information you need, and I will be happy to support you with accuracy and consistency. my phone number is: +51-937424302 (PERU).
Here are some scopes, with reference for your progress.
a) Relationship between eWOM and destination image
Destination Image Perception Theory
Destination image formation model (as a theory)
Moderators can be: (trust in the eWOM source or previous experience of the traveller or dissemination platform, etc.).
b) Relationship between eWOM and travel intention
Theory of planned behaviour
eInformation adoption model (as a theory)
Moderators can be: (consumer impulsivity or level of involvement with the trip or emotionality of the message, etc.)
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