Hi
I have a question to this definition of U&G. What refers 'unintended consequences' to? Could you give some examples and/or do you have a reference?
Blumler & Katz (1974) argued that audience needs have social and psychological origins which generate certain expectations about the mass media, leading to differential patterns of media exposure which result in both the gratification of needs and in other (often unintended) consequences
// Pernille
An example could be: you let your son, age 10 watch violent movies. the immediate gratification of his needs could be that his mind is given something to digress from the emotional pain he suffers from hearing you and your partner arguing all the time. The unintended consequence (the one you are not consciously considering, but which may be extremely powerful nevertheless) is that your son is learning that a socially acceptable way to work wtih tension is to become aggressive.
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