Hi,

As news freely available through online news papers even famous publishing houses have reduced their subscription plans drastically.

Given the market scenario publishers need to target the consumers based on the readers interests, direct benefits of the news to make the readers to pay for the news.

Dear Pernille Omak,

Generally speaking, the Internet and new technologies are altering information seeking  behavior of news readers. As you have rightly observed , reading the news content online can affect news readers' attitudes and willingness. For more information, I refer you to the links, which can hopefully provide you with the targeted literature.

Best of luck,

R. Biria

https://onlinelibrary.wiley.com/doi/10.1002/meet.2011.14504801139/pdf

https://gjchatalas.files.wordpress.com/2009/10/willingness_to_pay_online_news.pdf

Thank you for your answering!

 Reza, the first link you sent doesn't seem to be working?