My research is about business model innovation undertaken by utilities (incumbents) cleantech (insuregnt companies). The research methodology is based on qualitative methods with semi-structured interviews of practitioners as the primary source of data. The case-study selection criteria and interviewee sampling criteria are delineated with well defined inclusion/exclusion criterion. I have addressed the ethical concerns around confidentiality and anonymity of the respondents. Moreover informed consent forms are also in place.

Discussion cue - The ethics committe want to know about as to:

- Who will give organisational consent ?

- How the researchers will know who to contact for organisational consent ?

Please guide and share references as well.

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