I am trying to perform a partial least square model (PLS) using one response variable and 33 explanatory.. Before the analysis I have standardized all my data so i am expecting that the regression coefficients of my model will be also standardized-meaning that the higher regression coefficients will have a higher relative importance to my model and so on...

However, when I calculated the variable importance in projection (VIP values), the most important variables (the ones with VIP >1) do not coincide with the ones that have higher absolute values of regression coefficients.. Is this normal?

Thank you!!

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