Although it's a broad question to comment , more elaboration on work and use of gender role might clarify the topic . However, as per entrepreneurial experience when studying entrepreneurship and gender, researcher must consider the following key points:
1. Key Gender Gaps in the domain
2. Gender as a Social Construct and not biological construct
3. Intersectionality, explore the interplay of gender with other social categories.
4. Contextualized Approach
5. Gender-Sensitive Training Approaches for all genders including male , female and transgender
6. Interdisciplinary Approach
7. Social biases towards gender roles
There can be other aspects as well .
This article might help
https://www.frontiersin.org/articles/10.3389/feduc.2021.774876/full
Opportunities and Challenges faced by entrepreneurs on gender basis
Adoption of technological advancements in business - A comparative study on gender based
Entrepreneurship journey is tough but it seems colorful to people. 30-40% business vanish after merely 3-4 years.Fantastic to note success rate of women entrepreneur is more then others.'you can focus on this area.
i have also presented similar paper on conference hope you will find it helpful
Chapter The Role of Innovation, Entrepreneurship and Management for ...
Though a broad question and can be considered from various perspectives, there is a clear gender gap in entrepreneurship (globally, one in three businesses are women-led; and gaps widen when looking at specific regions) and numerous factors cause this: norms and traditions, stereotypes, unpaid care work, property ownership etc. Access to finance is a major barrier for SMEs, even more for women entrepreneurs.