Hi Everyone,

I'd appreciate your advise on a validated survey instrument used to measure cognitive dissonance (preferably in Management research). Any other survey instrument besides Menasco and Hawkins' (1978), Sweeney et al.'s (2000), Mishra and Kumar's (2016) cognitive dissonance measures.

For instance, while Menasco and Hawkins (1978) measured cognitive dissonance arousal, Sweeney et al (2000) measured cognitive dissonance purchase/marketing, Mishra and Kumar measured emotional dissonance in lieu of cognitive dissonance.

Sweeney, J. C., Hausknecht, D., & Soutar, G. N. (2000). Cognitive dissonance after purchase: A multidimensional scale. Psychology and Marketing, 17(5), 369-385.

Mishra, S. K., & Kumar, K. K. (2016). Minimizing the cost of emotional dissonance at work: a multi-sample analysis. Management Decision, 54(4), 778-795.

Menasco, M. B., & Del. I. Hawkins. (1978). A field test of the relationship between cognitive dissonance and state anxiety. Journal of Marketing Research, 650-655.

Thanking you in advance.

Tobi

More Tobi Popoola's questions See All
Similar questions and discussions