If you have any books, papers or materials on this subject, please let me know
Only in english?
What if you google these key words? I am pretty sure that it will yield thousands of entries.
Mario Iván Urueña-Sánchez or French
Zouheir Maalej Thanks.I have already searched.
I have googled "nation branding" and the first thing I got is the following book:
http://www.culturaldiplomacy.org/academy/pdf/research/books/nation_branding/Nation_Branding_-_Concepts,_Issues,_Practice_-_Keith_Dinnie.pdf
By the way, the search yielded 11.600.000 entries. Good luck
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