Has any research or study explored the linkage between these variables, and if not, how could a linkage be drawn?
Indeed, sustainability, marketing, and artificial intelligence have a local (Egypt-specific) as well as a worldwide connection. Globally, artificial intelligence is applied to streamline supply chains, lower waste, and personalize environmentally conscious marketing, data driven insights inspire people to choose sustainable products. By forecasting crop yields, tracking water use, and spotting eco-consumer trends via social media analytics, artificial intelligence can boost sustainable agriculture and green companies in Egypt. One creative concept is customizing green marketing efforts that appeal emotionally and culturally by employing AI driven sentiment research on Arabic-language platforms. AI powered product labeling systems, such as digital eco-scores, may also enable Egyptian consumers make wise, environmentally friendly decisions right at the point of sale.
Rana M. Zaki
Yes, there is a growing body of global research exploring the intersection between sustainability, marketing, and the application of AI. Artificial Intelligence is increasingly used to analyze consumer behavior, optimize supply chains, and create targeted marketing strategies for sustainable products. For instance, AI-powered analytics can help companies identify environmentally conscious customer segments and tailor marketing efforts to promote eco-friendly products more effectively. Additionally, AI can enhance sustainability by improving resource efficiency and reducing waste through predictive analytics and automation.
In the Egyptian context, however, research on this specific triad—AI, sustainability, and marketing—is still emerging. While there are studies focusing on sustainable development and green marketing in Egypt, the integration of AI into these domains remains underexplored. To establish a clear linkage, researchers could investigate how AI tools are being—or could be—employed by Egyptian firms to market sustainable products, perhaps through case studies or surveys of local companies embracing green transformation. This could open new pathways for both academic inquiry and business innovation aligned with Egypt’s Vision 2030.
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