Any decision support system based e-commerce models are Economists say that survival of businesses in the 21st century will depend upon an understanding of and the capability to use current and emerging information technology. One of the buzzword e-commerce is already accepted and implemented by many of the businesses. The success of the businesses using e-commerce applications is largely dependant on the online customers purchasing products or using services from the Web stores. Online customer searching for any products or services on the Internet gets lots of result from search engine. Online customer may get confused, which product or service is the best option for them. Decision support system (DSS) based e-commerce model is given, which provides greater convenience to the customer purchasing products from the Web stores. Along with the model, the suggestions are given for development and implementation of the DSS based e-commerce applications.
Such a system can be a Business Intelligence analytical platform connected to the Big Data database system, where information from the Internet is collected, collected, processed and analyzed, including comments from Internet users entered into social media portals. On the basis of this data, analytics reports are created in the Business Intelligence system describing changes in interest, consumer preferences for specific products and services, as well as changes in the company's brand assessment that offers a specific product or service offer to the market. These reports can be very tangible in the business management process, including they can support decision-making in the field of production planning as well as the distribution process, sales organization in the form via the Internet, in the form of e-commerce.
The issues of the use of information contained in Big Data database systems for the purposes of conducting Business Intelligence analyzes are described in the publications:
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