1. how organizations can measure the tools they using to attract the online consumers are effective?
Yes there are plenty of tools available. Which one is used depends on the size, complexity of the organization along with the specific needs of the organization in question-
https://blog.bufferapp.com/social-media-analytics-tools
Some of the tools are relatively basic where as proper analytic software which is geared to the needs of business can be a bit more sophisticated (and of course a lot more expensive).
Yes there are plenty of tools available. Which one is used depends on the size, complexity of the organization along with the specific needs of the organization in question-
https://blog.bufferapp.com/social-media-analytics-tools
Some of the tools are relatively basic where as proper analytic software which is geared to the needs of business can be a bit more sophisticated (and of course a lot more expensive).
Your measurement is as unique as your strategy. Make sure your strategy informs your measurement techniques and your measurement techniques inform your tool selection, rather than your tool and its measurement / analytical techniques informing your strategy! If this concept is new to you, you might appreciate my summary of the Balanced Scorecard, and this on social measurement.
http://eulerpartners.com/balanced-scorecard/
http://www.philipsheldrake.com/2014/06/measuring-communications-reconciling-models-amsterdam/
#1: Measuring Social Media Exposure
#2: Measuring Engagement
#3: Measuring Influence
#4: The Lead Generation Funnel
Dear Nafisa,
good day,
kindly find the attached file regarding on of my researches in Social Media,it may help you,
best regards,
Dr. Abdullah,
Article The Effects of Social Media Marketing in the Hotel Industry:...
- Badges
- Science topic
- Similar topics
- Social Science
- Media
- Social Media