Are citizens fully aware of the security of personal data stored on social media portals?

In my opinion, a significant number of citizens accept a partial loss of privacy in order to benefit from the information services used in new online media, including those available on popular social media sites. Some citizens are not fully aware of the scale of privacy loss. Most citizens do not know how much data on them is available from key online information providers on new media, including social media. Recently, there have been discussions about the possibilities of potential applications of 5G technology in the context of using the Internet to collect data on citizens, companies, institutions, etc. for the purpose of analyzing them using, among others, sentiment analysis determining the opinions of Internet users on specific topics or defining the brand recognition of the company, assessing the offer products or services by Internet users. In recent years, the scope of applications of Big Data technologies and Data Science and Data Analytics analytics in economics, finance and management of organizations, including enterprises, financial and public institutions, has been increasing. Therefore, questions arise: Is sentiment analysis carried out in this way ethical? I think the problem is complex, because this type of analytics is also carried out by technological internet companies, research companies operating in the marketing sector, providers of new internet media information services, etc. These companies operate globally and have large funds for research, etc. this also increases the importance of implementing analytical instruments for advanced processing of large data sets in enterprises, financial and public institutions, i.e. the construction of Big Data Analytics platforms to support organization management processes in various aspects of business, including the improvement of customer relationships. In my opinion, scientific research confirms the strong correlation between the development of Big Data technology, Data Science analytics, Data Analytics and the effectiveness of the use of knowledge resources. I believe that the development of Big Data technology and Data Science analytics, Data Analytics and other ICT information technologies, multi-criteria technology, advanced processing of large information sets, and Industry 4.0 technology increases the efficiency of using knowledge resources, including in the field of economics, finance and organization management. In recent years, ICT information technologies, Industry 4.0 etc. have been developing dynamically and are being used in knowledge-based economies. These technologies are used in scientific research and business applications in commercial enterprises and in financial and public institutions. Due to the growing importance of this issue in knowledge-based economies, an important issue is the analysis of the correlation between the development of Big Data technology and Data Science analytics, Data Analytics, Business Intelligence and the effectiveness of using knowledge resources to solve key problems of development of business entities. In recent years, the use of 5G technology to collect data from the Internet can significantly contribute to improving the analysis of sentiment of Internet users' opinions and the possibility of expanding the use of research techniques carried out on Business Intelligence, Big Data Analytics, Data Science and other research techniques using ICT information technologies , internet and advanced data processing typical of the current fourth technological revolution referred to as Industry 4.0. Most consumers of online information services available on new online media, including social media portals, do not have full awareness of the risk level of sharing information about them on these portals. I conduct research in this area. The conclusions of the research I published in scientific publications that are available on the Research Gate portal. I invite you to cooperation.

In view of the above, I ask: Are citizens fully aware of the security of personal data stored on social media portals?

What is your opinion on this topic?

Please reply,

I invite you to discuss

Thank you very much,

Best wishes,

Dariusz Prokopowicz

This is a good question. There are currently evolving studies, policies and new laws regulating social media, research ethics by using social media regarding confidentiality and consent approval. Facebook is aware of consequences, and I doubt that will gamble to go into this area, particularly with the sharp teeth in the American laws in these areas.

Is the information about users on Facebook a source of data for companies, potential contractors?

Definitely yes, not only for companies / contractors - but also everyone can check out everyone in the Internet-connected era e.g. find out who are the interviewers or interviewees for the coming up interviews, what are the trainer's background before attending a specific training etc. However, usage of these data collected is depending on the beholder's positive or negative intention.

Yes, I also agree with the opinion that the scale of surveillance of Internet users by technological Internet companies continues to grow and generates an increase in the risk of unfavorable for users of certain websites and social media portals the use of information. The question arises how Internet users should force the providers of Internet information services to raise the level of security of collecting and transfer of information on the Internet? Is the scale of awareness of Internet users too small in the problem of security of collecting and transfer of information on the Internet?

A lot of data indicate that the scale of using information on social media websites by online technology and marketing companies is gradually growing. Is there a growing risk of misuse of this information or the risk of unauthorized access from hacking and cybercrime attacks? What do you think?

Few Months back a new Facebook challenge went viral asking users to post a photo from 10 years ago and one from today captioning “how did aging effect you?” That being called the “10-Year Challenge.” Over 5.2 million, including many celebrities, participated in that challenge.

Imagine that

if someone want to train a facial recognition algorithm on age-related features, specifically, on the progression of age that how someone will likely be looking as they get older.

Ideally, he would be needing a load of broad and rigorous data-sets with lots of people's pictures.

and It would help if he knew they were taken a fixed time span i.e fixed number of years apart.

So it seems like that, that 10 Year Challenge' on Facebook was A Way To Mine Data For Facial Recognition AI,

This may help the companies/recruiters to get information about potential/suitable people of a particular age group, say 20 - 28 years age, which might help in selecting particular set of candidates instead of seeking masses. Dariusz Prokopowicz

At present, there is no provision for the user to access facebook data for free data collection. Four years back, through Netvizz, an open source free software, it was possible to extract Facebook data. At present, only data can be extracted only if Facebook authority extract data for someone.

Big data uses social media data as well to fetch companies required information about their clients.it will even increase in very near future espousing the settings of Industry 4.0...

Yes, I agree with the above opinions and statements. For many companies, social media portals such as Facebook, Tweeter and others are a source of data on shopping and behavioral preferences used by companies operating in various industries and sectors for the purposes of marketing activities.

In the context of the above considerations, the following key questions arise:

- What kind of companies, in which industries and sectors do the companies obtain information about potential customers of their product and service offerings from the analysis of data sets in Big Data systems, i.e. information about clients obtained from social media portals?

- Is the computerized research process conducted according to the sentiment analysis formula the dominant method of analyzing customer data obtained from social media portals, analysis carried out on data collected in Big Data systems?

- Are the examples of effectively computerized research processes conducted in Big Data systems conducted according to the formula of sentiment analysis analysis of customer data obtained from social media portals published in the scientific literature?

What do you think about this topic?

What is your opinion on this topic?

Please reply

Are citizens fully aware of the security of personal data stored on social media portals?

In my opinion, a significant number of citizens accept a partial loss of privacy in order to benefit from the information services used in new online media, including those available on popular social media sites. Some citizens are not fully aware of the scale of privacy loss. Most citizens do not know how much data on them is available from key online information providers on new media, including social media. Recently, there have been discussions about the possibilities of potential applications of 5G technology in the context of using the Internet to collect data on citizens, companies, institutions, etc. for the purpose of analyzing them using, among others, sentiment analysis determining the opinions of Internet users on specific topics or defining the brand recognition of the company, assessing the offer products or services by Internet users. In recent years, the scope of applications of Big Data technologies and Data Science and Data Analytics analytics in economics, finance and management of organizations, including enterprises, financial and public institutions, has been increasing. Therefore, questions arise: Is sentiment analysis carried out in this way ethical? I think the problem is complex, because this type of analytics is also carried out by technological internet companies, research companies operating in the marketing sector, providers of new internet media information services, etc. These companies operate globally and have large funds for research, etc. this also increases the importance of implementing analytical instruments for advanced processing of large data sets in enterprises, financial and public institutions, i.e. the construction of Big Data Analytics platforms to support organization management processes in various aspects of business, including the improvement of customer relationships. In my opinion, scientific research confirms the strong correlation between the development of Big Data technology, Data Science analytics, Data Analytics and the effectiveness of the use of knowledge resources. I believe that the development of Big Data technology and Data Science analytics, Data Analytics and other ICT information technologies, multi-criteria technology, advanced processing of large information sets, and Industry 4.0 technology increases the efficiency of using knowledge resources, including in the field of economics, finance and organization management. In recent years, ICT information technologies, Industry 4.0 etc. have been developing dynamically and are being used in knowledge-based economies. These technologies are used in scientific research and business applications in commercial enterprises and in financial and public institutions. Due to the growing importance of this issue in knowledge-based economies, an important issue is the analysis of the correlation between the development of Big Data technology and Data Science analytics, Data Analytics, Business Intelligence and the effectiveness of using knowledge resources to solve key problems of development of business entities. In recent years, the use of 5G technology to collect data from the Internet can significantly contribute to improving the analysis of sentiment of Internet users' opinions and the possibility of expanding the use of research techniques carried out on Business Intelligence, Big Data Analytics, Data Science and other research techniques using ICT information technologies , internet and advanced data processing typical of the current fourth technological revolution referred to as Industry 4.0. Most consumers of online information services available on new online media, including social media portals, do not have full awareness of the risk level of sharing information about them on these portals. I conduct research in this area. The conclusions of the research I published in scientific publications that are available on the Research Gate portal. I invite you to cooperation.

In view of the above, I ask: Are citizens fully aware of the security of personal data stored on social media portals?

What is your opinion on this topic?

Please reply,

I invite you to discuss

Thank you very much,

Best wishes,

Dariusz Prokopowicz

Interesting discussion amd useful information.

@Dariusz Prokopowicz

There's still currently no clause for the individual to access public data collection on facebook. Three years ago Facebook data could be collected from Netvizz, an open source free program. Currently data can only be harvested.

Yes, of course and advertisements on social media prove it to some extent.

It can be of great help. For example, assessing the impact of COVID-19 on people through Facebook data, and comments, and reactions to the changes happening. It may help in understanding these changes at different levels; this is just one example.

However, we should not forget the ethical considerations. Policies and regulations are emerging about these issues, and we cannot as it was thought a few years ago these are public domains and we can we use them as we like. There are situations that need to have ethical approval. I recommend reading the literature in this area. I have a paper also published in the AMA Journal of Ethics, you may read.

Yes- it contains much info. Be careful what you share.

Dear Colleagues and Friends from RG, Thank you for participating in this discussion. I would like to add the following question to this discussion: Which social media portals (e.g. Instragram, Tweeter, Facebook, YouTube, TikTok, LinkedIn, ...) currently receive the largest amounts of data on Internet users for the purposes of sentiment analysis and opinion polls on social media users on specific topics and data used for the purposes of advertising campaigns carried out on these portals?

What is your opinion on this topic?

I am asking for an answer and invite you to a discussion,

Thank you very much,

Best regards, Have a nice day,

Dariusz Prokopowicz

It depends on the age of your target group. Young adults don’t really use Facebook anymore. They use InstaGram and/or Twitter. Facebook is used by those over 40 and some young teenagers

Yes… A promotional campaign on Facebook is useful to obtain information from user behavior … Social media constitute a subject challenging source of new information gathering and opinion … Destro, C. (2020). Facebook Text Mining and Sentiment Analysis using R: a case study of two Italian companies (Bachelor's thesis, Università Ca'Foscari Venezia).

… Telecommunications companies (TELCOs) in Peru offers promotions almost daily in social networks, mainly Facebook … Colchado, G., & Melgar, A. (2018, January). Competitive Intelligence Using Domain Ontologies on Facebook of Telecommunications Companies of Peru. In International Conference on Information Theoretic Security (pp. 777-787). Springer, Cham.

… Personal data has become a new source of economic value... Some of the largest Internet companies, such as Google, Facebook, and Twitter, are built on the economics of personal data... Esteve, A. (2017). The business of personal data: Google, Facebook, and privacy issues in the EU and the USA. International Data Privacy Law, 7(1), 36-47.

The recent European General Data Protection Regulation (GDPR) restricts the processing and exploitation of some categories of personal data (health, political orientation, sexual preferences, religious beliefs, ethnic origin, etc.) ... Cabañas, J. G., Cuevas, Á., & Cuevas, R. (2018). Unveiling and quantifying facebook exploitation of sensitive personal data for advertising purposes. In 27th {USENIX} Security Symposium ({USENIX} Security 18) (pp. 479-495).