I have been selected for the Quality Commission of my university, and we will start preparing internal evaluation report soon. However, a revision will be necessary about the strategic plan of the university and the KPIs for monitoring internal quality (education, research and administrative quality). I recently read a paper and there was an interesting example about determining stragey based on KPIs rather than vice a versa. This actually made sense since main KPIs are already fixed/widely used on national/international levels (like qualification frameworks, and policies of central higher education commissions), and many HEIs do not have the autonomy or the power to change these expectations. So here is the question: Is it better to determine strategy based on pre-established KPIs when compared to determining KPIs based on strategy?