Industry 4.0 and Marketing 4.0 are the latest developments in these two functions and will affect the work of companies in general and service companies in particular.
Certainly, this use has many aspects and different fields.
Yes, of course.... product included services .... 4P concept included product and marketing included 4P concept ... in the case of services - there is concept of 7P ... in the case of service design, there is a 5C concept ... so, the answer is YES