I think, the citation is good and necessary, it means that the authors respect the journal, as a result, the journal will consider the paper for review process.
It is not necessary if there is not papers from your filed of interest, but some Editors ask you to put 2-3 references from their Journals which is for me non ethical.
Of course it is not necessary. However, the are some editors who ask the authors to cite the papers from their journals, which in my opinion, is totally unethical.