I'm an avid fan of the NFL (American Football) and I have noticed that under the leadership of Commisioner Roger Goodell, the league has taken a number of deliberate strategic steps, over the past seven years, to increase its international footprint
Among the notable developments are the increase in the number of games being played overseas and the (modest) increase in the number of NFL players born and/or recruited from outside the USA. There is even talk of having games played in Mexico and a few NFL teams are considering moving to London.
What I have in mind is a single case study that looks at drivers, barriers, triggers or strategies associated with the internationalization of the NFL