How do I interpret the results if all the direct relations between IV, DV and Moderation are positive but moderation effect itself has a negative beta.... Following are my results:
2. Mod --> DV (Beta= .496, p-value= .000) 3. Mod --> IV (Beta= .465, p-value= .000) 4. Mod*IV ---> DV (Beta= -.0910, p-value= .0008)