Have you ever read this article?

Muñoz, Lucio, 2019. From Traditional Markets to Sustainability Markets: A Look at Markets Under Perfect Sustainability Market Competition, In: International Journal of Management Studies and Social Science Research(IJMSSSR), Volume 1, Issue 1, January-February, Ed. Dr.Vishal Muvel, India.

https://www.researchgate.net/publication/331344497_From_Traditional_Markets_to_Sustainability_Markets_A_Look_at_Markets_Under_Perfect_Sustainability_Market_Competition

https://www.researchgate.net/publication/331344547_From_Traditional_Markets_to_Sustainability_Markets_A_Look_at_Markets_Under_Perfect_Sustainability_Market_Competition