In qualitative research can you mix a grounded theory and phenomenology approach together?
I'm doing an interview-based qualitative study on the totalitarian effects of the Chinese Communist Party in Hong Kong and the ability of MNCs to continue operations in the region.
Any advice on which methodology to use?
Thank you
Yes, it is possible to combine grounded theory and phenomenology approaches in qualitative research. Some researchers believe that combining these two approaches can lead to a more comprehensive understanding of the research phenomenon.
Grounded theory is a methodology that aims to develop a theory based on data collected from interviews or observations, while phenomenology is a methodology that aims to understand how individuals experience a particular phenomenon. By combining these two approaches, you can develop a theory grounded in the data while also understanding the experiences of individuals involved in MNCs in Hong Kong.
In your study, you could use a mixed-methods approach that combines grounded theory and phenomenology. You could use grounded theory to develop a theory about the totalitarian effects of the Chinese Communist Party in Hong Kong on MNCs, while also using phenomenology to understand the experiences of individuals involved in MNCs in the region. You could also use other qualitative data collection methods such as document analysis or observations to supplement your interview data.
Ultimately, the methodology you choose depends on your research objectives, research questions, and the data you collect. Consult with your supervisor or a research methodology expert to determine the most appropriate methodology for your study.
Kindly check paper on this
Research A Qualitative Study On Service Channels In The Indian Telecom Industry
A Qualitative Study On Service Channels In The Indian Telecom Industry
Phenomenological methods usually require that the participants have a very strong personal involvement with the topic. That does not seem to fit with the topic of multinational corporations.
Me too in a dilemma as I collected data (lived experience of the participants) through semi-structured interviews, FGD, and observations. My supervisor says, since you are developing a model grounded in the data (not seeing the preconceived themes in the data), you need to mention Grounded Theory. Can I mix them and say "Phenomenological-Grounded Theory Approach...?"
Any piece of qualitative research that is exploratory will avoid seeing pre-conceived themes. Grounded theory is one specific approach to exploratory research, but it requires a number of careful procedures, starting with a continuing analysis of the data throughout the data collection. So, if you waited until you had finished your data collection before you started your data analysis, you did not do grounded theory.
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