Keep the Bass diffusion model in mind and answer the question. Let us say a buyer went to a shop and bought a product. S/he has not been influenced by either the prior advertisement or the prior adopter to buy the product.The decision to buy the product comes only when s/he observed the product (due to quality and price). Is the buyer an innovator or imitator?
Innovation is the process of translating an idea or invention into a good or service that creates value and must satisfy a specific need. Innovation requires leadership. Without it, we will only solve yesterday’s problems. on the other hand the Imitators take less risk because they start with an innovator’s product. So in my view the decision to buy the product on the basis of observing the product should come into the categories of imitator.
Just a customer, but when inquisitive becomes innovator, or with more inclination to commercial benefit can evolve to become a imitator.
The buyer is neither an innovator nor an imitator, but rather simply a smart, well-informed consumer.
Neither a inventor nor a imitator
rather he is a good observer
who made a wise decision based on his own knowledge and understanding
Is capitalism innovation or imitation? What you describe is just a profitable business opportunity - to buy the product based on observation (due to quality and price).
This attitude is just destructive for the society. If, I have to sell my goods for a dollar because I need to survive and you are the “buyer”; are you an innovator or imitator? If, I have to work for a dollar per day because a pair of shoes cost in Europe 150 euros and you are the boss; who wants to be a billionaire; then your “buyer” at any level is an innovator or imitator? I think your “buyer” is just an uncivilized personality. The goods, the working power have the same price all over the planet. What is the price of Democracy in Africa or Europe or USA so, to buy the best “product” based on observation (due to quality and price)?
The customer is neither an innovator nor an imitator. S/he is only refer to making an impulse purchase, where the customer only decide to make a particular purchase on citing the product. The product might not necessarily be on their list. This is simply referred to as impulse buying in marketing.
He is an observer and not a innovator or imitator. he purchased the product only with his observation.
INNOVATOR.
Purchase means that the buyer belongs to the market (M). According to Bass, there are only two separate groups on the market (innovators (IN) and imitators (IM)). IN ∪ IM = M and IN ∩ IM = 0. By definition, imitators only buy proven technologies - when someone else uses them - he/she imitates. He/she is not capable of a spontaneous purchase. That is why the buyer is an innovator. See Rogers Model for a broader interpretation. It is also worth looking at the phenomenon called impulse buying - which is not included in the Bass model.
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