Buy it as ebook: https://www.amazon.com/Contemporary-Marketing-Consumer-Behavior-Anthropological-ebook/dp/B00YFRJWEY/ref=mp_s_a_1_1?keywords=marketing+consumer+behavior+sherry&qid=1555789435&s=gateway&sr=8-1
Try this: Marketing theory evidence practice, 2nd edition, Byron Sharp with contributions from lots of other people.
The book is research-based, and the theory contained in it is explanatory. It starts by making consumer behaviour the basis for marketing. It's practical and down to earth, and written in a way that's easy to understand. Good luck