Hi , I have to conduct a field survey where I have to measure the marketing material (Poster, Dangler etc) is placed in right way or not . I don't know how to measure their effectiveness and I have to do their ranking .
I have to design retail effective Index in which my I face the probelm how to measure the advertisment material effectiveness . Suppose if their is wall branding or self branding etc. As a consumer which play a major role and accordingly I have to design Index and set the priority .