How does the literature relate to the internationalization of European companies that want to expand into BoP countries/markets - based on theoretical literature? I am working on my bachelor thesis, any good scientific articles?
Good research topic that warrant a scholarly investigation. You can refer the following articles to get an idea or to brainstorm yourself.
http://www.tandfonline.com/doi/abs/10.1080/03085149800000030?journalCode=reso20
http://ec.europa.eu/growth/smes/access-to-markets/internationalisation/index_en.htm
http://www.sciencedirect.com/science/article/pii/0148296384900067
Cheers
Dear Ardlan,
The contributions already posted here are very good. I'm attaching an article here that I wrote for Financial Nigeria magazine that may provide you with some insights. I's also suggest you check Dunning's eclectic paradigm (http://www.rcmewhu.com/upload/file/20150527/20150527105330_5707.pdf), which although much used for explaining internationalizations, may provide you with some added insights into BoP.
Cheers,
MG