Marketing faces a huge challenge in the digital era. The digital marketing landscape is growing very fast, but the hope that digital marketing would replace traditional marketing has not become a reality. Companies face enormous challenges today, with the increase in velocity of communication, faster consumer decision making cycles, shorter product lifecycles, quick diffusion of product innovations and changes in consumer behaviour. Digital natives necessitate a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building. This book explains marketing and digital concepts, and describes digital marketing strategy. Going beyond likes, the book takes the view that the path to future must integrate both marketing and digital knowhow. In this sense, it will be a path-breaking book. It should be an ideal text-book in institutes teaching digital marketing.
Just finished an article which talks about e-tools and the future of marketing among logistics service providers (LSPs). According to my research LSPs are using different e-marketing tools to communicate with customers.
Certainly, also a chapter on big data and one chapter that deals with digital brand management and branding
Of course. According to my research, social media marketing makes the gap between technology and applications broader. The firms and PRs use precise marketing analysis to extend enormous influence. On the other hand, consumers are impacted by intergrated marketing tactics earlier than ever.
Very timely subject and surely a book we need.
By studies, do you mean case studies?
Suggestion: Include digital resources and integrate dem. Update the digital content regularly. In a digital world you can't just talk about it, you have to be digital, or your own brand will not be credible.
I worked in an article that consider generations like Millennials and its relationship with Marketing in the Digital Age. If you want I can translate it for you beacuse it is in spanish. Attached you will find my article, its here too http://www.rmlconsultores.com/revista/index.php/crv/article/view/234
http://www.rmlconsultores.com/revista/index.php/crv/article/view/234
Article Aplicación del Modelo Jessi ampliado con muestreo de áreas p...
a suggestion is to look for a a hollistic value concept to explain customer behaviour. Some suggestions went on Big Data that leads to the question how Big Data can be used for customer value understanding. I propose a value-in-context consideration. As an example I attached a case study on how context and value-in-context can be measured.
I do not know if this is still actual thread since I see that last activity was two months ago. Anyway, I decided to jump in.
As @annette stated above, do you need case studies or chapter suggestions?
If it's the first case (case studies) I find it obligatory to have after each section practical example. I guess there should not be much of a fuss to find suitable cases since increasing numbers of companies uses huge variety of online marketing methods and tools.
As for the chapter suggestion, I would ideally touch the AI and VR and elaborate on their marketing potential. Those could go in "Future perspectives" chapter or something like that.
I hope I contributed a bit.
Sharing link,
https://www.google.es/amp/s/www.forbes.com/sites/ajagrawal/2016/02/15/how-the-digital-age-has-changed-marketing-channels-forever/amp/
Regards!
It can be on the future challenges ( i.e. threats or risk factors) of digital marketing in this global era. there are some parts of the world which even don't have any access to online facilities. besides due to poor literacy rates in the under developed country how the essence of DM can penetrate in their society could be an interesting avenue to explore for the marketing practitioners and experts. the techniques for implementing DM for all throughout the world can also be a major concern to uncover.
You can add a lot about digital marketing. You can showcase the development of Digital Marketing through the years. You can also present the latest trend in Digital Marketing with real example and statistics. Most people doesn't know about the threats that digital marketing brings which you can highlight with real case. All the very best for your Book on Digital Marketing.
https://www.forbes.com/sites/forbesagencycouncil/2017/12/18/how-digital-marketing-will-change-in-2018-15-top-trends/#97e32a72d9a4
This article is about new trends in digital marketing, i hope this might help you and congrats for your book sir.
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