I am studying whether the sharing economy can affect consumers' purchasing intentions, and the social impact of the unclear property rights of the sharing economy. I hope to find some relevant literature.
Zhang, T. C., Gu, H., & Jahromi, M. F. (2019). What makes the sharing economy successful? An empirical examination of competitive customer value propositions. Computers in Human Behavior, 95, 275-283.
Wang, Y., Xiang, D., Yang, Z., & Ma, S. S. (2019). Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory. Journal of cleaner production, 208, 869-879.
I recommend two journals for reading. You can develop a literature review using the key-words that you wish. They are: Journal of Consumer Research, and Consumption Markets & Culture. Certainly, you will find out what you need.
You could freely download my publications on consumption , economics, and management :
Nassè, T. B., Ouédraogo, A., Takougang, S.A.M., Zidouemba, E. (2020). Equity and customer satisfaction in relation to product quality: an evidence from three private companies in Burkina Faso.International Journal of Management & Entrepreneurship Research, 2(5), 344-352. https://doi.org/10.51594/ijmer.v2i5.172
Nassè, T. B. (2019). Internal equity and customer relationship management in developing countries: A quantitative and a comparative study of three private companies in Burkina Faso. African Journal of Business Management, 13 (1), 37-47.
Nassè, T. B. (2020). Religious beliefs, consumption and inter-religious differences and similarities: is syncretism in consumption a new religious dynamics? International Journal of Management & Entrepreneurship Research, 2(2) 59-73.
Nassè, T. B., Ouédraogo, A., & Sall, F. D. (2019). Religiosity and consumer behavior in developing countries: An exploratory study on Muslims in the context of Burkina Faso. African Journal of Business Management, 13(4), 116-127.
Nassè, T. B. (2014). Internal equity as a factor of companies' economic profitability.Saarbrücken, SA: Lambert Academic Publishing.
Eckhardt, G. M., Houston, M. B., Jiang, B., Lamberton, C., Rindfleisch, A., & Zervas, G. (2019). Marketing in the sharing economy. Journal of Marketing, 83(5), 5-27.