I want to assess the degree that inclusive language is used in self-serve online university marketing material. Any citations on the topic or ideas of what tools can be used from other disciplines are welcome.
Hard question! I's suggest you start by looking into "plain language."
The book "The secret life of pronouns" by James Pennebaker (psycholinguist) studies the impact of the use of pronouns in interaction, and there is also an experiment which analyses interactions between young male-female who meet for the first time and how their language (pronouns mostly) reflejct their engagement in the conversation.
You might try some of Norman Fairclough's work on 'marketisation' and 'personalisation'. He discusses specifically the change in the way that universities market themselves. I think the discussion may be found in his book "Discourse and Social Change".
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