I am looking for a good book on marketing scale.Kindly suggest if anyone have any idea?

10 October 2015 1 5K Report

I am searching for a good book on marketing scale based on various past research on marketing.Kindly suggest.

Adding to Davide's suggestion:

There is one latest edition of Bearden & Richard (3rd ed/2011). Another classic book is:

Bruner, G. C., Hensel, P. J., & James, K. E. (2001). Marketing scales handbook. Chicago, IL: American Marketing Association.

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