I am searching for a good book on marketing scale based on various past research on marketing.Kindly suggest.
Adding to Davide's suggestion:
There is one latest edition of Bearden & Richard (3rd ed/2011). Another classic book is:
Bruner, G. C., Hensel, P. J., & James, K. E. (2001). Marketing scales handbook. Chicago, IL: American Marketing Association.
31 December 2016 1,182 4 View
I have an accepted research paper based on scale development which is not yet published.I want to extend my work based on the scale developed by me.I want to know whether it possible for me to...
03 April 2016 4,472 1 View
I am trying to compare the difference in attitude and factors important for customers for website purchase to that of purchasing via mobile phone using app.In India context there are may...
10 November 2015 8,121 8 View
09 October 2015 6,749 16 View
I have found that there are many journals which are listed in ABDC but not in scopus and vice-versa.These are the journals of renowned publishers.I am confuse , which rating is more accepted in...
08 September 2015 8,775 1 View
08 September 2015 7,992 12 View
06 July 2015 9,074 4 View
04 May 2015 9,756 5 View
I have used non-probabilistic(Judgmental sampling ) for my research paper based on SEM and want to know whether my result is reliable one?
03 April 2015 7,685 6 View
01 February 2015 7,851 4 View
Beginner level books. High level books. Analytical Number Theory. Algebraic Number Theory. Combinatorical Number Theory. Books about partitions. Books about primes.
03 March 2021 7,174 5 View
Any suggestion on what book to read is also welcome.
03 March 2021 1,646 4 View
Anyone can recommend any books on such topics? Thanks in advance.
02 March 2021 8,457 2 View
Hi everyone, I'm studying Marketing and I would like to write my PhD thesis on the topic of pricing. Any specific ideas?
02 March 2021 9,706 5 View
I am at the beginner level in drug design and drug discovery, and I am interested to learn more about this field. Which books are highly recommended to start from and gives me all essential...
02 March 2021 8,437 2 View
Please provide Book Title and author name
02 March 2021 9,059 3 View
02 March 2021 7,082 3 View
My study consists simple corrosion inhibitors in salty brine. Right now I just fit my circuit with randles with CPE. Just wondering how the slop can given more info of the experiment. Or any...
01 March 2021 6,474 3 View
Is there any book chapter/book, webpage or research article available to understand genome-wide gene identification?
28 February 2021 8,095 1 View
I am currently working on a book on Public Relations (from an African perspective) and the rationale behind the book is the fact that as instructors in this field, we borrow instances and case...
19 February 2021 2,482 2 View