I am trying to compare the difference in attitude and factors important for customers for website purchase to that of purchasing via mobile phone using app.In India context there are may individual who still not comfortable using mobile phone for transaction.
i think there is no such study but u can try some studies separately for mobile phone and computer based. later on you can compare the behaviors and attitudes in both the scenario. mobile based purchases are called M-Commerce.
in original researches you will rarely find the exact research 100% based on the exact topic that you r searching for.
best of luck.
nice topic.
suggested readings
http://www.emeraldinsight.com/doi/full/10.1108/02635571211238536
It's a timely question. Your question is about attitude and factors that are important behind the e-commerce vs. m-commerce. Although the following articles may not directly give you all the answers, but they are worth reading as they addressed many issues related to your question.
- Clarke III, Irvine. "Emerging value propositions for m-commerce." Journal of Business Strategies 18.2 (2001): 133.
- Anckar, Bill, and Davide D'incau. "Value creation in mobile commerce: Findings from a consumer survey." Journal of Information Technology Theory and Application (JITTA) 4.1 (2002): 8.
- Kini, Ranjan B., and Somboon Thanarithiporn. "Mobile commerce and electronic commerce in Thailand: a value space analysis." International Journal of Mobile Communications 2.1 (2004): 22-37.
Hope they help.
Hello Ramendra, I think your topic is an interesting one. Here is an article that explores the perception of consumers towards m-commerce applications. I believe it will help in your analysis.
Pruthikrai Mahatanankoonb, H. Joseph Wena, & Billy Limb (2004). "Consumer-based m-commerce: exploring consumer perception of mobile applications"
You may also want to check out an exploratory study on why consumers are not readily adopting m-commerce applications. This is basically contrasted with the rate of acceptance of e-commerce applications. See http://j.pelet.free.fr/publications/mobile/Why%20Won't%20Consumers%20adopt%20m%20commerce.pdf
Dear Ramendra,
Though I doubt this article will solve your question, it (or its reference list) may offer you some valuable insights: Shankar, Venkatesh, Hofacker and Naik (2010) "Mobile marketing in the retailing environment: current insights and future research avenues".
Kind regards
What about following dissertation ?
Critical success factors for the e-commerce and m-commerce applications in Sri Lanka market
K.A.S.A. Perera,
(MBA in Management of Technology, University of Moratuwa, Sri Lanka)
For more details pl. visit :
http://dl.lib.mrt.ac.lk/handle/123/437
http://dl.lib.mrt.ac.lk/handle/123/437
Dear all,
Thanks a lot for your valuable suggestions.
Kind Regards
Ramendra
currently i am also writing papers on m-commerce and e-commerce in india. My research will be out during mid 2016 and will have better exposure. however, my research focused on strategic aspects. you can contact me...
Now a days most of the customer using smartphone easly they can access but in e-commerce we need desktop and Internet customer also spend specific time but in m commerce need not spent time. already they have molible which product they want they can buy easily
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