People judge organizations by what they do, not what they say. It goes without saying that a corporate "image" (projected through many forms) can usefully engender beliefs, ideas, feelings, and impressions. But, for effect, it must be aligned to an organization's "vision" and "culture". So, organizations must find out where these three props may be out of kilter: (i) Vision and Culture. Do the organizations practice the values they hold up? Do their visions inspire their cultures? (ii) Image and Vision. Who are their stakeholders? What do they expect? Do the organizations convey their visions to them effectively? (iii) Image and Culture. What images do stakeholders associate with organizations? How do staff and stakeholders interact? Do staff fuss about what stakeholders think? So, the scale this question refers to may need to gauge factors other than just image. New-Age Branding and the Public Sector, available at https://www.researchgate.net/publication/265006667_New-Age_Branding_and_the_Public_Sector, tackles these questions in mode detail.

Article New-Age Branding and the Public Sector

Hello, please take a look at this research. These statistical coefficients are used for determining the conformity or reliability of experts' evaluations, and the Kendall coefficient with a value greater than or equal to 0.7 was considered as the stopping index for the procedure of the Delphi method.

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