It's developed by Jay Peters, Carey Nason, and Winston M. Turner as a revised version of Hypermasculinity Index.
It is a good question
The following paper discusses the effects of Hypermasculinity. You may want to check it out.
When men break the gender rules: status incongruity and backlash against modest men.
CA Moss-Racusin, JE Phelan… - Psychology of Men & …, 2010 - psycnet.apa.org
Great discussion
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