Hello everyone,
I hope this message finds you well. I'm currently delving into an intriguing aspect of strategic management, focusing specifically on the alignment between marketing and HR strategies. Given the unique objectives of each—aiming for market growth in marketing and HR efficiency—I'm keen to explore effective methodologies for operationalizing these strategies to facilitate meaningful measurement of strategy alignment or misalignment.
Could anyone kindly share insights or suggest tools, metrics, or frameworks that are particularly effective in quantifying the alignment (or misalignment) between such functional strategies? Moreover, if there are any case studies, academic research, or practical examples that illustrate successful approaches to measuring strategy alignment in any organizational setting, I would be deeply grateful for your recommendations.
I appreciate your time and look forward to any guidance or experiences you might be willing to share.
Thank you very much.
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