It has been suggested by the researchers that servicescape elements give an impact on the individual (users) thoughts and feelings (emotions) that ultimately influence the employees' and customers' perceptions and experiences.
To upgrade the servicescape elements in a building, the organisation is required to make a decision to determine the return on investment (ROI). This decision is very crucial to convince the top or upper management about the return it is receiving on its servicescape elements investment.
Do you have ideas on how to calculate the intangible to make tangible outcomes? what method or measurement can use or practice? Thank you
I think the following paper will help you out in this regard; you may want to check it out:
Capturing the social value of buildings: The promise of Social Return on Investment (SROI)
KJ Watson, J Evans, A Karvonen, T Whitley - Building and Environment, 2016 - Elsevier
Prof-Dr-Ahmed Al-Baidhani أ. د. احمد البيضاني Thank you so much, Prof. I really appreciate it.
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