How to measure the competitive advantage of schools?

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Emmanuel Dwamena

Measuring the competitive advantage of schools involves assessing their relative position in the educational landscape. Here are some approaches:

Education Competition Index: Researchers have developed an Education Competition Index to quantify competitive pressure in major school districts. This index estimates how much competition these districts face for students, considering factors like charter schools, private schools, and homeschooling. By analyzing enrollment data and student populations, this approach sheds light on the extent of actual competition in education markets.

Competitor Analysis: Schools can conduct competitor analyses by identifying direct and indirect competitors. This involves evaluating factors such as enrollment, demographics, academic programs, social media engagement, and stakeholder feedback. By benchmarking against other institutions, schools gain insights into their competitive position and areas for improvement.

Structural Equation Modeling (SEM): Researchers employ SEM to develop valid and reliable measures of competitive advantage. By examining various factors such as leadership, competence, and organizational changes.

Measuring competitive advantage requires a multifaceted approach, considering leadership, enrollment data, and strategic analyses. It enables schools to adapt, innovate, and thrive in an increasingly competitive educational landscape.

Mohammad Javadipour

There are different ways to measure the competitive advantage of schools, but one of the best is to choose a set of indicators that are extracted from strategic plans or long-term plans or among them. This method is accurate and at the same time realistic. But if we limit ourselves to a set of indicators that are used in all schools, it will be general and impossible to master. Some researchers arrive at tools or questionnaires from general indicators, which in my opinion is not the correct method. Competitive advantage lies in the goals and strategies of a program and these cannot be generalized.

Neil Tucker

Thanks for the question. I do not have a questionnaire. The critical assumption(s) here will be the criteria (descriptors) of 'advantage', and the field(s) of 'competition'. I'll offer a few thoughts on each. It may be useful to refer to John Hattie's work (including most recent) where he talks about what to assess. 'Advantage' can include any or all of these:

Environment: Socio-economic advantage (In Australia, a measure of parental incomes affects the funding of each non-government school), postcodes, access to transport, access to shops, health services, local community, police and security support, fundraising history, sponsorships, capital facilities, master plan, class sizes, teacher skills, leadership team, governance, school culture, student happiness, student (and parent) behaviour &c.

Performance: (academic) Public comparative test scores, matriculation comparative results, tertiary access, performance in the first year after school; (co-curricular) Sport, Arts, outdoor, regional team representation, awards/trophies, overseas participation, coaching staff. And so on.. N

Kristina Dorofejiene

How to measure the link between a School's digital transformation and competitive advantage?