Hello Research Gate Community!
I am working on Master's thesis about the intention-behavior gap of tourists to act in a sustainable way when on vacation and gamification as a tool to potentially bridge this gap.
The methodology I would like to use is an experiment, articulated as follows:
- in the first part, I want to measure the intention (through a questionnaire containing different items and potentially using likert scale);
- in the second part, I will divide respondents in three experimental group;
- in the third part, I want to measure the behavior.
Do you have any suggestion on how I could measure the behavior? I cannot ask questions about past behaviors, otherwise it would be pointless to make the experiment. I thought I could use a choice experiment, what do you think?
I would really appreciate anyone pitching in for a contribution!
I probably lack imagination, Dr Zhong. How would a Prisoner's Dilemma game help?!?
The best would be, of course, to measure the real behaviour of tourists. Everything else is just an approximation. But as I have understood the inquiry, this is probably not possible.
I myself, if I could not measure real behaviour, would probably choose one of three possibilities:
-- semantic differential or
-- a vignette or
-- a (kind of a) sorting task.
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES 50, 179-211 (1991) The Theory of Planned Behavior ICEK AJZEN University of Massachusetts at Amherst Research dealing with various aspects of the theory of planned behavior would be perfect for you. If you want to measure people's attitude in general you can do as I did here:
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