Rice is cultivated in a huge area in India with huge amount of water consumption, but it is remunerative crop only in a few pockets. As a result it has great impact on farmers income. Similar is the situation of neighboring Asian countries. To make it profitable crop its selling price should be doubled of what is present today, area may be reduced and productivity increased. However looking to the poverty of the Asian countries and malnourished people living, there is need to re-look into the rice cultivation by developing a policy document.