I am using Stata 13.1 to estimate the potential trade of Iran (gravity model). Before that, I have to get the coefficients of the model. The problem is, the exporter economic size coefficient gets negative sign, which contradicts the hypothesis: the more the economic size, the more the trade transaction value.I have trade value as dependent variable, gdp of both importer and exporter, as well as their population, and distance between them as explanatory variables. I ran a regression with fixed effects, once without population and got the expected results. By adding population, the coefficient of exporter gdp (and not the importer) gets negative sign. How can I solve this problem? I appreciate any tips and recommendations.

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