Dear all,
I have a crucial question:
I have a 2x2 between subjects design with 4 conditions in total.
My Independent Variable Social Media Content Type has 2 categories:
- Hedonic Social Media Content
- Utilitarian Social Media Content
My Mediator is Brand Attitude (measured on likert scale)
My Outcome Variable is Purchase Intention (measured on likert scale)
My Moderator is Content Generator and has 2 categories:
- Firm
- User
I am using model 8 from Hayes.
When running PROCESS model 8, or separate mediation (model 4) /moderation (model 1)
I do not get an output for the different categories.
Would be great if anybody could help me!!!
If independent variables are categorical design the dummies. use Haye's moderated mediation model and check the conditional indirect effect. Significant conditional indirect effect proves moderated mediation
I found this on the website about the Process Macro: PROCESS v3 allows the independent variable and any moderator to be multicategorical in all of the models PROCESS estimates as well as in any model you custom program. See the 2nd edition of Introduction to Mediation, Moderation, and Conditional Process Analysis.
Dear Gepke Veenstra , can you please tell me which page of the Introduction to Mediation, Moderation, and Conditional Process Analysis mentions that "PROCESS v3 allows the independent variable and any moderator to be multicategorical"? Thanks a lot!
Dear Shirley, you can find this info on the website of Hayes: http://processmacro.org/faq.html
Dear Gepke Veenstra , thanks for your kind reply. I found it.
Best,
Shirley
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