When I used quotations, they substantiated what I was finding. I sometimes heard a phrase as I was interviewing, and thought how well the words described that particular concept and almost decided there and then to use it! Or other times, for example, in an earlier interview, words from the person being interviewed gained significance after I had then met the concept in further interviews, and on analysis, came across 'gems' that I had been unaware of earlier.
I used quotations to validate my findings . . . and show that they were not a product of my imagination.
I don't know if that helps.
I have put some more suggestions of reading below; in the first, if you are short of time, maybe go to page 11 (3.1) and the section that follows it:
Anderson, C. (2010). Presenting and evaluating qualitative research. American journal of pharmaceutical education, 74(8), 141.
https://www.researchgate.net/publication/49703237
Sutton, J., & Austin, Z. (2015). Qualitative research: data collection, analysis, and management. The Canadian journal of hospital pharmacy, 68(3), 226.
Article Qualitative Research: Data Collection, Analysis, and Management
I have not seen the full text of the following, but have found her work very helpful in the past:
Sandelowski, M. (1994). Focus on qualitative methods. The use of quotes in qualitative research. Research in nursing & health, 17(6), 479-482.
When I used quotations, they substantiated what I was finding. I sometimes heard a phrase as I was interviewing, and thought how well the words described that particular concept and almost decided there and then to use it! Or other times, for example, in an earlier interview, words from the person being interviewed gained significance after I had then met the concept in further interviews, and on analysis, came across 'gems' that I had been unaware of earlier.
I used quotations to validate my findings . . . and show that they were not a product of my imagination.
I don't know if that helps.
I have put some more suggestions of reading below; in the first, if you are short of time, maybe go to page 11 (3.1) and the section that follows it:
Anderson, C. (2010). Presenting and evaluating qualitative research. American journal of pharmaceutical education, 74(8), 141.
https://www.researchgate.net/publication/49703237
Sutton, J., & Austin, Z. (2015). Qualitative research: data collection, analysis, and management. The Canadian journal of hospital pharmacy, 68(3), 226.
Article Qualitative Research: Data Collection, Analysis, and Management
I have not seen the full text of the following, but have found her work very helpful in the past:
Sandelowski, M. (1994). Focus on qualitative methods. The use of quotes in qualitative research. Research in nursing & health, 17(6), 479-482.
The way you draw conclusions to some extent depends on the type of qualitiative analysis you've decided to use and what your research question was. However, one rule that always applies in qualitative research is that the conclusions you can draw from your findings will be about what is possible and MIGHT be happening elsewhere (i.e. the findings may be 'transferable'). However they won't allow you to identify what usually or MUST happen (i.e. the findings aren't 'generalisable'). In other words qualitative findings identify exemplars, not rules.
This distinction is key in setting the tone and content of the conclusions that can be drawn with regards to theory development and implications for future research and practice.
Braun, V. and Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3, 2, pp. 77-101.
Burnard, P. (2004). Writing a qualitative research report. Accident and emergency nursing, 12, 3, pp. 176-181.
Ortinau, D. J. (2011). Writing and publishing important scientific articles: A reviewer's perspective. Journal of Business Research, 64, 2, pp. 150-156.
Perry, C. (1998). A structured approach to presenting phd theses: notes for candidates and their supervisors. Australasian Marketing Journal, 6, 1, pp. 63-86.
Sandelowski, M. (1998). Writing A Good Read: Strategies for Re-Presenting Qualitative Data. Research in Nursing & Health, 21, 4, pp. 375-382.
Sandelowski, M. and Leeman, J. (2012). Writing usable qualitative health research findings. Qualitative Health Research, 22, 10, pp. 1404-1413.