In building public image of a given country, one has to consider the following:

1) professionalism in public relations

2) Creativity

3) and Ethics

I am sharing with some readings to ponder upon.

A recent paper on the STM package in R includes highly innovative way to measure the image of the US:

http://pan.oxfordjournals.org/content/23/2/254.full

Moni-Lady, this is an interesting research direction. This is because, there are many nations including mine (Nigeria) which are victims of bad public image.  Very often, I wonder what parameters put in place to qualify a nation's image to the outside world. sometime, the media information/news we  solely rely upon to qualify such classifications do not truly, in the light of fair reporting, present all sides of a story. When such a scale is developed, it will help people like me to understand the dynamics involved in judging a country's image. It is just unfortunate that I do not readily have material to suggest to you now. But as time goes, i may come across one, suggest to you. I wish you success in this study and expect greater out come Lulia. Cheers.

Thank you!

The 4D model (Buhmann, 2016, Buhmann, Ingenhoff, 2015) represents four dimensions of a country image:

- Functional - "Specific beliefs regarding the competences and competitiveness

of a country, its political and economic effectiveness and performance";

- Aesthetic - "Specific beliefs regarding the aesthetic qualities and the beauty/

attractiveness of a country as a cultural and scenic place";

- Normative - "Specific beliefs regarding the integrity of a country, its norms

and values";

- Emotional - "Affective component of the country image".